digitalbeautybuz:

IKEA hosts sleepover for Facebook fans

After finding a Facebook group of almost 100,000 people called “I Wanna Have A Sleepover in IKEA”, IKEA took the opportunity to create a competition for 100 fans to make their dreams come true, with a giant sleepover at the Essex, UK IKEA store. A great PR stunt that reached out to and rewarded the brand advocates and gave them special attention and care (which usually lacks in IKEA stores)

Technology that we see as new and exciting, kids today are growing up with and see as part of everyday normal life.

No doubt you would have seen this video of kids being asked about “old technology” and what it was used for, but there’s a number of others more recently which highlight just how much things have changed for the next generation.

How about this video that show’s a two year old using an iPad better than most adults I know?

Or this one where the baby getting confused by a paper magazine because it’s not interactive? 

Scary? Some of the technology that we’re dreaming of now will be just like Mobile phones were to our generation… they will change the way we work and live and will just be a normal part of life.

Next time you you’re trying to work out whether your target market will understand how to use your digital campaign… give it to a child first and you might be surprised.

helloyoucreatives:

I’m a creative. Dude, you’re a barista.

Samsung go for the gut with this latest advert for their smarty pants phones.

Debenhams pop up store via mobile app, great idea but it’s severely flawed. Consumer attention spans to digital marketing are mentioned in nano seconds, is a 20% discount going to drive people to use it?

This would have been great as an add on to an existing m-commerce app for Debenhams so that:

a) Some people would already have the app installed

b) The app would have prolonged use after the campaign

c) Integration from getting the discount to buying the item would be have been seamless

I bet most people won’t even get through the whole tutorial video.

7 Disruptive innovations Infographic from Mashable

I’m not exactly Disney’s biggest fan or even their target market but I love this.

Basically they’ve launched a set of toys that interact with an app on the iPad (as in the video above). Apart from the free play there’s loads of games they can play on the app using the cars (e.g. racing).

It’s not just because it’s shiny and new, or that it’s on the iPad but because it’s born out of a really killer piece of insight that Disney have latched onto.

“To keep my kids entertained, I give them my iPad/iPhone to play games.”

For me this is a real piece of innovation as it changes the way we look at how games can be played. It takes gesture control into a completely new space by using the example of how kids play with toys normally.

That being said, if I had kids I’m not sure I’d let them loose with something on the screen.

Could Apple have killed Flash?